Pam is a CRM database marketing leader. Over the last 20 years she has spent time with both B-2-B and consumer publishers developing and addressing issues with their database requirements. Pam believes today's publishing companies truly need to know their customers, including communication channels, comprehensive view of products purchased and other unique identifiers. Medical Economics, Advanstar, Meredith are just some of the companies Pam has worked with. Now she works from her office in Atlanta, Georgia and can be reached on 214 293 3015. [CLICK HERE TO LISTEN]

Peter has been a Publishing Consultant for close to 20 years for some of the most identifiable companies in publishing big and small.

Starting with the belief that some Publishers don't realize just how important and unique their magazines are, Peter finds the right message that conveys it's value to advertisers. Peter, unique among consultants,working with the magazines sales and management staffs, takes the message to the advertiser. Peter stays "Making calls" as long as the client wants. For many clients Peter has been asked to stay for years.

Peter started his career The New Yorker and Conde Nast before starting his firm attracting clients that have included The National Geographic Society, Hearst, Conde Nast, Hachette, Meredith, Cowles, and Primedia. Peter was also a founding partner in the Internet company: Allvertical.com.[CLICK HERE TO LISTEN]

Planned future conversations:
July 2010 - Roy Beagley and Elaine Tyson discuss requalification techniques that work.
September 2010 - David Werner, Roy Beagley and Elaine Tyson on Fulfillment