On Feb. 29, two recognized figures in the direct mail field electrified the audience during a webinar entitled

"Copywriting & Design All-Star Session - 2012 Best Practices for the
Direct Mail Envelope, Letter,
Brochure & Reply Form."

Elaine Tyson and Ken Schneider discussed how to improve direct mail performance and,
specifically, how to overall the "Big Four" — the envelope, letter, brochure and reply form —
with new ideas, techniques and maybe even formats.
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Tyson Associates is the consulting firm that
provides circulation management services to magazine
publishers. During the past twenty-nine years, we have worked
with over 200 magazines to bring their circulation
operation into sharper focus.

Full service circulation management or work on a project-by-project
basis, Tyson Associates can fill ALL your circulation needs to maintain
or increase circulation, maintain rate bases and
periodicals permit compliance.

Check out the new web site for circulation management and audience development
professionals. News, views. columns and special articles relating to our
business and profession. Click the image for the very latest.